Press photos

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WorldHotels announced that Hotel Haarhuis in Arnhem, The Netherlands, has joined its portfolio as the first Crafted Collection hotel in the Benelux region. The picture shows one of the design suites.

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Hotel Haarhuis in Arnhem: Wytze van den Berg - Managing Director EMEA WorldHotels, Wouter Dekker - General Manager of Hotel Haarhuis & Stefan Dubbeling - Regional Director Belgium & The Netherlands for BWH Hotel Group.

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Starts in April 2021 with the international brand: the future Best Western Hotel Walserberg with 50 rooms in Wals near Salzburg Salzburg, Austria.

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New operator for the Best Western Hotel Lippstadt: At the turn of the year, Alexander Gemein and Theresa Beermann took over responsibility for the 49-room hotel in Germany.

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The new Best Western Hotel Arabellapark Munich with 220 rooms is scheduled to open in September 2021. Visualization: ©CSMM - architecture matters

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Mix of modern lifestyle and alpine design: one of the 220 rooms of the future Best Western Hotel Arabellapark Munich, which will be launched in September 2021.

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BWH Hotel Group Central Europe GmbH accompanies its affiliated hotels through the Corona crisis with comprehensive packages of measures, and incorporates many lessons learned from the crisis into future strategies. In the picture: Carmen Dücker and Marcus Smola, CEOs of the hotel group based in Eschborn / Germany.

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Caption: Best Western Hotels & Resorts inspires future travel with its high-reach "Sehnsuchtsorte" marketing campaign.

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Easier than ever to achieve Elite status: Best Western Hotels & Resorts announced that its award-winning Best Western Rewards (BWR®) program is cutting its Elite Status eligibility qualifications in half for 2021 - enabling travelers worldwide to earn Elite Status with just five nights, three stays or 5,000 points.

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Caption: Making school! Many hotels of the BWH Hotel Group Central Europe, including the Best Western Plus Parkhotel Velbert (pictured), offer schools meeting rooms for safe lessons. Copyright: Best Western Plus Parkhotel Velbert.

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Caption: We make school! Many BWH Hotel Group hotels in Germany offer their local schools the opportunity to use the hotels' seminar and meeting rooms for lessons.

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With the LFPI Group, the Best Western Hotel Bremen City (Germany) has a new operator since the turn of the year, which continues to work with the employees of the Bremen hotel as well as the brand partner Best Western/BWH Hotel Group Central Europe GmbH.

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