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07.08.2019

Best Western Hotels & Resorts

Best Western Rewards® Named Top Loyalty Program by U.S. News & World Report for Seventh Consecutive Year

Best Western® Hotels & Resorts’ Loyalty Program Earns Number Five Spot in List of Best Hotel Rewards Programs

PHOENIX, AZ (August 7, 2019) – Best Western Hotels & Resorts (BWHR) celebrates the continued success of its industry-leading loyalty program, Best Western Rewards (BWR®), which has earned a top five ranking in the U.S. News & World Report’s Best Hotel Rewards Programs list. This marks the seventh consecutive year that BWR has received this coveted recognition, honoring the tremendous value it brings to the program’s members.

“It is an honor to see BWR recognized by U.S. News & World Report for the seventh year,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “We are committed to providing travelers with a rich rewards program that delivers real value. As part of this commitment we are constantly evolving the program, offering new redemption options and superior benefits to our members. We are proud to see that these enhancements are delivering the perks that today’s travelers are looking for.”

This recognition is the latest example of BWHR’s revamped BWR program, which has earned its position as a leading innovator in the industry. BWR’s tagline – Go.Get.Rewarded.® – demonstrates BWHR’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program. As part of the program’s ongoing refresh, BWR members can enjoy more benefits than ever, including:

Top-Ranked, Rich Rewards

BWHR is committed to providing travelers with one of the richest rewards programs in the industry, with enhanced point earning opportunities and perks. BWHR is the only major hotel chain to offer a loyalty program whose rewards points do not expire due to account inactivity, and members can now earn gift cards redeemable with popular shopping, entertainment, gas, and airline partners. BWR members earn points with each stay that can be redeemed for free nights at any Best Western-branded hotel worldwide, with no blackout dates. Members also have access to special rates of up to 10 percent off every night.

Instant Enrollment, Instant Rewards

As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards

In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. A digital membership card enables BWR members to easily access their membership number, point balance, current tier level and exclusive deals and offers. These new benefits let travelers maximize their stays across all Best Western brands.

BWR has emerged as an award-winning powerhouse in recent years, and this seventh consecutive recognition by U.S. News & World Report is a welcomed addition to the brand’s award winning track record.

U.S. News & World Report identifies the top hotel rewards programs each year using a methodology that weighs five components: network size, property diversity, geographic coverage, added benefits and ease of earning a free night. In total, 15 of the most prominent hotel loyalty programs were evaluated for the 2019-20 rankings. This year’s full list can be found at https://travel.usnews.com/rankings/travel-rewards/

For more information or to become a BWR member, please visit BestWesternRewards.com.

For more information on Best Western Hotels & Resorts, please visit BestWestern.com.

The following press picture is available for download:

Caption: Best Western Hotels® & Resorts' loyalty program receives top ranking from U.S. News & World Report^®.

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About Best Western Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,500 hotels in nearly 100 countries and territories worldwide*. The brand family includes both full brands and soft brands for all categories worldwide. In total Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition of WorldHotels in February 2019, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities.

Best Western Hotels Central Europe (BWCE) headquartered in Eschborn / Germany is in charge of around 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there is a regional office in Vienna, Austria. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and at the same time retain their individual style and their entrepreneurial independence.

As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated. In Europe all hotels of SureStay are branded as Sure Hotels.

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Media Contact

Katie Ray

PR Manager

602.957.5526

Katie.Ray@BestWestern.com

Samantha Jacobs/Lindsey Wiegmann

Hemsworth Communications

954.716.7614

BestWesternPR@HemsworthCommunications.com

Best Western Hotels Central Europe GmbH

Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications

Frankfurter Strasse 10-14, 65760 Eschborn, Germany

Tel: +49 (0) 6196 - 47 24 301, Fax: -129

Mail: anke.cimbal@bestwestern.de  

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