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02/10/2021

BWH Hotel Group Central Europe

Best Western Rewards: Easier Than Ever to Achieve Elite Status

Best Western Rewards® members can earn Elite Status faster with reduced eligibility.

Eschborn/Phoenix, February 10th, 2021. Best Western Hotels & Resorts announced that its award-winning Best Western Rewards (BWR®) program is cutting its Elite Status eligibility qualifications in half for 2021 - enabling travelers worldwide to earn Elite Status with just five nights, three stays or 5,000 points. Additionally, the reduction in thresholds applies to each BWR Elite Status tier – making it easier than ever for guests to climb the loyalty ladder.

“As the world embraces 2021 with a renewed sense of hope, Best Western is pleased to help guests rediscover the power of travel and reward them along the way,” said Best Western Hotels & Resorts Senior Vice President and Chief Marketing Officer Dorothy Dowling. “At Best Western, caring is in our DNA and I am immensely proud that we can demonstrate this spirit of caring by taking steps to reward our loyal guests. By reducing our Elite Status eligibility qualifications, our valued guests now have the opportunity to earn greater perks with fewer stays. With valuable offers such as this one, we look forward to reigniting the magic of travel while helping our guests save big this year.”

Elite Status members receive elite rewards including 500 bonus points, as well as up to 50% bonus points each and every time they stay. These benefits are in addition to the perks that already come with being a member of one of the richest programs in the industry. Best Western Hotels & Resorts is the only major hotel chain to offer a loyalty program whose rewards points do not expire – so travelers don’t have to worry about losing their points if their plans get disrupted. Members can also earn gift cards redeemable with popular shopping and airline partners; access special rates; and earn points with each stay that can be redeemed for free nights at any Best Western-branded hotel worldwide, with no blackout dates.

BWR rebranded its tagline to “Because We Care About Rewarding You” to underscore how its perks are driven by Best Western’s foundational commitment of caring for guests. BWR’s Elite Status eligibility reduction is the latest example of how the brand is showcasing this commitment. Also inspired by the brand’s caring spirit, Best Western Hotels & Resorts was the first in the industry to extend loyalty status to its BWR members whose travel plans have been greatly impacted by travel restrictions and cancellations resulting from the COVID-19 pandemic. Additionally, the company launched an industry-leading cleaning program, We Care Clean^SM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western-branded hotels.

For more information on BWR or to sign up, please visit BestWestern.com/Rewards.

The following press picture is available for download:

Caption: Easier than ever to achieve Elite status: Best Western Hotels & Resorts announced that its award-winning Best Western Rewards (BWR®) program is cutting its Elite Status eligibility qualifications in half for 2021 - enabling travelers worldwide to earn Elite Status with just five nights, three stays or 5,000 points.

Download PRESS RELEASES and PRESS IMAGES:
www.bestwestern.de/presse

About BWH Hotel Group^SM:

BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network boasts approximately 4,700 hotels in over 100 countries and territories worldwide*. With 18 brands across every chain scale segment, from economy to luxury, BWH Hotel Group suits the needs of developers and guests in every market. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.

BWH Hotel Group Central Europe GmbH, formerly Best Western Hotels Central Europe GmbH, based in Eschborn, supports a total of around 300 hotels in ten countries, including Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Further information and press contact:

BWH Hotel Group Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications

Frankfurter Strasse 10-14, 65760 Eschborn, Germany

Tel. +49 (61 96) 47 24 -301

E-Mail: presse@bwhhotelgroup.de

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